To enhance value of outputs & control costs of inputs and offer most competitive prices to the buyers.
To develop new products and offer the same to buyers regularly.
To maintain ethics to earn trust of customers, stake holders, vendors and employees.
To enhance performance of employees by treating them as whole persons and fulfilling their needs – physical (pay package & resources), mental (training & empowerment), emotional (inspiration & motivation) & spiritual (noble cause).
Personalized approach as far as interpersonal relationship with customers, employees & vendors is concerned.
Professional approach in goal setting & execution, appraisals & review etc.